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Nirma Washing Powder ::... This product created a marketing miracle, when introduced in the domestic marketplace. In 1969, when the detergents were priced so exorbitantly that for most of the Indians, it was a luxury item. Nirma …

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The Nirma Yellow Washing Powder is available in pack sizes of 30 gms, 200 gms, 500 gms and 1 kg, and is ranked as the largest selling single detergent brand in the world. Nirma is one of the large st selling single detergent brands in the world. Nirma products are sold through two million retailers and reach 400 million.

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The toilet soaps market is estimated at 530,000 TPA including small imports. Hindustan UniLever is, of course, the market leader. The market is littered over with several, leading national and global brands and a large number of small brands, which have limited markets. The popular Brands in the rural areas include Lifebuoy, Lux, Cinthol, Liril ...

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Mar 21, 2017·Still, national players in the mass-priced segment, which includes brands such as Wheel, Nirma and Procter & gamble’s Tide, lost market-share. For instance, HUL’s Wheel has seen share erosion of about 60 basis points, while Nirma and P&G's Tide lost 30 bps and 50 bps, respectively. “While our brand is positioned at the mass-premium level ...

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The toilet soaps market is estimated at 530,000 TPA including small imports. Hindustan UniLever is, of course, the market leader. The market is littered over with several, leading national and global brands and a large number of small brands, which have limited markets. The popular Brands in the rural areas include Lifebuoy, Lux, Cinthol, Liril ...

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Super Nirma Washing Powder. Exploding the myth that ‘better quality always demands higher price”, Nirma introduced a spray-dried blue coloured washing powder in the premium segment, in 1996. Available in 25g, 500g and 1000g packs, this product out-classed its competitor brands.

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